Brand development for entrepreneurs
who want to grow their business with ease while attracting customers who will follow it for life
Are you an entrepreneur who...
Is running a successful business but wants to level up, grow your audience, and/or move into new markets?
Is finding it harder and harder to demonstrate the value you offer and stand out in a crowded market?
Has outgrown your current brand and needs help clarifying who you are and what you do so you can attract your ideal audience?
Then we should meet!
Welcome!
I’m Melanie Ryland, founder of Argos - a branding firm for the American entrepreneur. I’m on a mission to help businesses grow with clarity and ease so that they can have more time and money for their family and friends, leading to stronger communities, towns, and economy.
With a background in research, strategy, and design—serving clients like CVS, Costco, and Tarkenton—I bring over 8 years of customer-focused experience, plus advanced studies in human behavior and design.
Build on a foundation of stone…grow your business effortlessly.
Brand development at Argos uses principles of human behavior, strategy, and design resulting in a solid foundation for your business which highlights the value you provide and allows for your vision to stand the test of time.
Here are three massively beneficial outcomes of a good branding:
Clarity
Brand development uncovers your vision and value bringing the utmost clarity to your efforts.
Direction
Clarity brings freedom to act with surety, purpose, and confidence towards your articulated goal.
Magnetism
With clarity and direction, you naturally attracting your ideal audience, bringing the right people towards you.
The Argos Branding Method
Assess
In the first phase, we gather insights with in-depth research of your business and market to make sure that we’re addressing the right problems with the right solutions.
This can include:
PHASE 1
A deep dive into your business
Target market research
Industry landscape research
Analysis of competition
Service design blueprints
Customer journey mapping
Knowing your current position and the market you’re in makes sure you’re on the right path.
Establish
In the second phase, we craft your unique identity and place in the market by establishing who exactly you are as a business and how you show up in the world in visuals, verbals, and vibes.
This can include:
PHASE 2
Developing your brand identity including values, positioning, personality
Crafting your customer profile
Establishing your brand identity across visuals, verbals, and vibes
Stating who you are and what you stand for allows you to grow with ease and freedom.
Implement
In the third phase, we transform your business into a coherent presence across the board by implementing your brand identity throughout web, socials, marketing, products, services, systems.
This can include:
PHASE 3
Website development for conversion & growth
Articulating your brand in every area of your business
Brand collateral design
Marketing and content strategy
Expressing who you are through every element of your business will attract the right audience.
Values you can get behind
If you would die on these hills too, we’ll get on together like a house on fire:
The Good
We use branding to help entrepreneurs move towards the good things they want to achieve through their business.
The True
We make sure that how you show up in the world through your brand is based on the real value you provide to your audience. No fluff, just the truth.
The Beautiful
We build beautiful brands based on universal principles that make a lasting impression and attract customers and clients.
The Unique
We believe that like every person, there’s something unrepeatable about each business and ensure that we’ll uncover it together.
The Inspiring
We aim to inspire and build brands that inspire others.
The Excellent
The lukewarm and mediocre we abhor - if you’re going to do something, do it excellently. We use strategic tactics to ensure excellence in your brand.
Let’s meet!
Your unique competitive advantage angle
Areas of the market you could grow into
Strategies for growing your audience
Topics we can cover in a 30 minute complimentary strategy meeting:
(You will be redirected to Argos’ Calendly Booking Page.)